If you’re using programmatic ads in your sales offerings, or for your own promotions, this is a common question. How do you know whether your click-through rate (CTR) is good? We turned to Charity Huff at January Spring for some insights into Read More
Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. • Hospitality: Bars, restaurants and hotels• Local Government• Healthcare: Pharmacies, CNAs, RNs, Read More
The most fun you can have in digital advertising today is competitive conquesting. Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders. “How?”, you ask. Programmatic display advertising. That’s how. Programmatic marketing is Read More
Say it with us, Niche Nation. The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E. In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your Read More
Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience. As media marketers, the team at January Spring has pulled Read More
When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging. A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, Read More
