Members Only! Adding Membership Revenue to Your Virtual Event Strategy

Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person Read More

Does Your Print Magazine Earn Its Keep? (Part Two)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, Read More

Does Your Print Magazine Earn Its Keep? (Part Two)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, Read More

Does Your Print Magazine Earn Its Keep? (Part One)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, Read More

Does Your Print Magazine Earn Its Keep? (Part One)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, Read More

Are Customer Needs Assessments Dead? Part Two

Part Two: What You Should (and Shouldn’t!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out of Read More