Increase Print Revenue with Native Ad Campaigns

Print remains one of the strongest channels for native and sponsored ad campaigns. Niche publishers have to think outside the box and get creative. Charles Warner, (CEO/Editor in Chief, Innovation & Tech Today) recently spoke at Super Niche in Louisville. He urged niche publishers Read More

Jumpstart Your Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer estimates that spending on native digital display ads grew in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For Read More

5 Things Media Sales People Do Wrong on LinkedIn®

What does LinkedIn mean to you as an ad sales professional? Is it a tedious necessity, or just a social media site where you have simply parked your profile and left it there—just so you can say you have a presence online?  In Read More

Native Advertising: How to Create the Right Program For Your Niche

Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be Read More