Growth means you need more ad sales managers. Sure it’s a good problem to have, but where do you find the good ones? Have you considered that your own sales team’s top performers could be ideal candidates?
In our latest Niche Talk, Paul Reulbach, publisher at San Francisco Magazine, discusses the opportunities in 2017 for publishing events and ad sales.
As a sales coach, I see some salespeople drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their ad sales life. And then there are those other sales Read More
We have all been there before…. an advertiser cancels for no apparent reason. You call them back and get no return call. You email them and no return email. You speculate. You wonder. You lost. So, what now? Here’s a better question: How much time do Read More
It can be utter chaos if your whole sales team is pouncing on the same new leads that come into the office. The last thing you want is salespeople sulking in the corner about unfairness. I get this question often from frustrated sales managers: “How Read More
As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” Read More
