Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the Read More
Welcome to Part Two of Reigniting Advertiser Conversations! If you missed Part One last week, here are the first four ideas for getting back to ad sales business: Idea 1: Start Sales Conversations Now Idea 2: Recognize a Lot of People are Read More
The dramatic impact that the novel coronavirus has had on the United States and the world is undeniable. There are many different ways to view what has happened, and I do not wish to be political—I trust that everyone can handle politics Read More
Quick – how many Zoom calls have you been on today? (Or MS Teams, Google Hangouts, GoTo Meeting, or any of the other video call programs for that matter.) Video calls have exploded due to COVID-19 and remote workers. Make sure you Read More
COVID-19 has turned the majority of our workspaces into remote offices. And while some teams are adapting to this quickly, others aren’t handling this change all that well. In my sales training, I’ve been working with remote sales teams for years. If Read More
As sales professionals, talking is a big part of what we do. We all have a pitch, a sales sheet and demos. But also consider that 86% of buyers report that they’d rather go to the dentist than talk to a sales Read More
Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and Read More
It’s week two of 2020! And time for Part Two of 20 Ideas for 2020 Niche Revenue! (Did you catch Part One last week with Ad Sales and Event Revenue ideas?) There is room for ALL of these ideas in your 2020 Read More
Happy New Year, Niche peeps! Let’s talk resolutions – reasonable, revenue-generating, growth-driving resolutions. No “lose 20 pounds by February 1st” madness here. January is traditionally the time to start fresh, but most of us are already working on spring magazine issues and Read More
Listen more to sell more. It’s a premise that sounds so simple. And while most salespeople will tell you they’re really good listeners, I’ve sat in a number of calls, and I know that’s not actually the case. Here are 10 key Read More