Memories (that fade in 24 hours), Stickers, Chat 2.0, oh my! As magazine publishers, how do you determine the right social media channels to use — that will best resonate with your niche audience? With SO many new platforms out there, we Read More
Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant Read More
So much of sales is about building relationships. Has faceless email has ruined the sales process? I could NOT disagree more. In my ad sales training workshops I teach that email is an amazing sales tool. If used in the right way it can truly help Read More
Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way. Here’s the facts: Online video audiences are on the rise and are expected to at least double to 1.5 billion people. Video content Read More
Ok, as a niche publisher you probably don’t have the budget to become a sponsored pokestop. But you know you need to focus on your social media content strategy and brand storytelling more often. So throughout your work week, in between deadlines and vendor Read More
Bright idea: Partner with your advertisers to produce promotional, informative videos…that lead to conversions. Yeah, you know all about that. It’s not always the easiest alternative for a small-to-medium publisher with a tight budget. But have you tried it yet? Of course you want Read More
Many advertisers think that digital is the less expensive alternative when really it’s not. And more than ever, advertisers are turning to Google AdWords, Facebook and other online-only digital ad opportunities….and leaving you and your niche magazine’s advertising opportunities out in the cold. So what’s the Read More
Video is the #1 consumed media online. Have you fully embraced a video strategy, or does video feel outside your current staffing capabilities? We checked in with niche publisher Tim Hermes on how to best develop a solid video strategy that generates revenue. NMHQ: Read More
Are you trying to find new ways to repurpose your content within your own team without busting the budget on a pricey digital asset management system? At the Niche CEO Summit earlier this year, publishers shared how they are finding great success Read More
So I’ll start by saying my personal social media efforts are lacking. Unless you’re Kim Kardashian, or other made-for-TV celebrities who have oodles of time on their hands, keeping up with social media posting from a corporate perspective is daunting. Many people Read More
