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Category: Online Revenue

Balconies with hanging ferns on Bourbon Street in New Orleans
Online Revenue

Revenue Case Study: Increasing Engagement and Subscriptions

June 20, 2022June 20, 2022

Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask. NOLA.com (New Orleans) and TheAdvocate.com (Baton Rouge), the websites for the largest Read More

Online Revenue, Publishing Management

Why Publishers Need to Move to Google Analytics 4 Right Now

May 18, 2022May 18, 2022

Featured Guest Blog: Eric Shanfelt, Nearview Media On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year. Read More

Online Revenue

Bad Ads = Bad Publishing

May 18, 2022May 18, 2022

Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like Read More

Audience Development, Online Revenue

6 Reasons to Consider a Mobile App

April 26, 2022April 26, 2022

Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and service offering a Read More

Ad Sales, Online Revenue, Sales

So What Is Good Programmatic CTR?

February 9, 2022February 9, 2022

If you’re using programmatic ads in your sales offerings, or for your own promotions, this is a common question. How do you know whether your click-through rate (CTR) is good? We turned to Charity Huff at January Spring for some insights into Read More

Online Revenue

Make 2022 Your Year for Podcast Revenue!

December 13, 2021December 13, 2021

Podcasts continue to perform for publishers. Adding this digital reach and revenue to your mix is something that should be on your list for 2022 revenue. Other digital engagement platforms like webinars and video make sense as well (rumors of audience fatigue Read More

Ad Sales, Online Revenue, Sales

New Money Ideas: Recruitment Ad Campaigns

November 5, 2021November 3, 2021

Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. • Hospitality: Bars, restaurants and hotels• Local Government• Healthcare: Pharmacies, CNAs, RNs, Read More

Online Revenue, Sales, Social Media

Selling New Digital Marketing Options With Success

August 19, 2021October 28, 2021

8 ideas to boost your chances of getting a signed advertiser contract. Around every corner is a new digital media marketing option. OTT, audio/podcasting, CCT, video, and more. These new marketing technology (MarTech) ideas are awesome, but as salespeople, we often have Read More

Marketing, Online Revenue

8 Common Missteps that Cripple a Website Redesign

August 19, 2021October 28, 2021

Do not waste your budget and effort building a new website or implementing a website redesign thatmerely looks lovely and fresh. As you plan your new web design, look out for these common mistakeseven the most seasoned publishers make: 1. Hiring a Read More

Ad Sales, Online Revenue, Sales, Social Media

Helping Advertisers Prepare for the Buying Bump: 10 Ideas to Update Your Media Sales Game

April 1, 2021April 1, 2021

All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signalling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same Read More

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