With so many CRM solution providers out there and constant advances in technology, what’s the best way to determine which provider is the best fit for your media business? Here are some good guidelines to determine the right CRM tool for your Read More
Don’t you want to put a stop to that endless, meandering, boring sales call that results in little more than a request for a blind proposal that often goes nowhere? Some sales reps want to go with the flow on a sales Read More
Every January many people tend to make resolutions, both personal and professional. By the end of the first month, the majority of those people fail. Why do some people fail where others succeed? According to Statistic Brain, a site that compiles data from academic sources, “People Read More
As a sales coach, I see some salespeople drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their ad sales life. And then there are those other sales Read More
Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc. Year-End Tips for Ad Sales Pros! Part 1 Here are Read More
Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017. What is your “breakthrough experiment” for 2017? If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 Read More
For most media ad sales professionals, the fiscal year does not follow the calendar year. By late fall you are pretty much done with 2016. When you add the holiday season and new year celebrations to the mix, you have a double whammy Read More
Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant Read More
So much of sales is about building relationships. Has faceless email has ruined the sales process? I could NOT disagree more. In my ad sales training workshops I teach that email is an amazing sales tool. If used in the right way it can truly help Read More
Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way. Here’s the facts: Online video audiences are on the rise and are expected to at least double to 1.5 billion people. Video content Read More
