Who wants to learn the latest in B2B event models and revenue strategies? Events continue to be a hot commodity in niche media, especially for B2B and Association publishers. Finding fresh ways to inspire, inform, and engage your customers or membership is Read More
Last year, sales superstar, Christopher Ware, wrote a post about ways that salespeople can excel in the Party Bantersphere. Below are some of Christopher’s keen insights, so you can brush up before the invites come rushing in. How to work a room Read More
Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes Read More
With so many competing events out there, is it a great time to launch or grow events? How can you be sure that your audience will attend your event? Attendees are critical to driving revenue, whether through paid tickets or by pushing Read More
I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend. Celebrity Chef demonstrations in Vegas. Wine and food pairings Read More
Events can be a significant revenue stream for niche publishers. An event is an opportunity to expand your brand, create new lucrative partnerships, even discover new untapped vertical niches. But launching and marketing an event is not for sissies! It’s all about pre-planning Read More
Logos on signs and banners: If you do the same boring event sponsorship at each of your events year after year, don’t expect better results! Instead, think about developing creative sponsorships that drive attendance, give max exposure to the sponsor, and allow you to increase Read More
Events are hotter than ever, with publishers jumping on the bandwagon for this “easy” revenue channel. But this is not the field of dreams! You can’t just create an event and hope everyone shows up. There’s an art to finding the opportunities within your niche Read More
Carl Landau, Grand Poobah of Niche Media HQ, is a seasoned veteran in the niche event world and he’s seen it all–what to do, what not to do, and how to generate more revenue. He recently sat down with Magnificent Media’s Dave Reimherr for a podcast Read More
The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up Read More
