No matter how much your core brand’s magazine, website, or event is thriving, building in back up revenue streams and maxing your brand’s recurring revenue is your safety net when things get rough. (And if things are going great, it’s that much Read More
The days are longer—and it seems like they get longer every dragging minute. And it’s hot, hot, hot. For many of us, mid-summer hits and then we are suddenly in a complete state of inertia with absolutely no focus beyond whether our Read More
How do you determine which new media your magazine should jump into? Very often media companies venture into the vast unknown of the media frontier because they feel they have to or they will be seen as an Old Dog. (Shudder.) Or as Read More
