Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook Read More
Niche magazines are thriving, even while mass-circulation colleagues are freshening up their resumes. What’s the secret? Small and medium-sized magazines continue to niche their niche and speak convincingly to ever more hyper-targeted market segments. With tremendous change underway, this is the perfect time for publishers and Read More
Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. But what exactly does that mean? Why “overs” and “unders” are necessary: Each step in a manufacturing process (including the printing process) Read More
A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the Read More
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital Read More
