Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel Read More
People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in Read More
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can make or break your media sales career. The absolute goal of prospecting is to Read More
Looking for a way to pump up sales this summer? Team Call Zones might be the answer. A client shared with me recently that their advertising sales reps lacked focus – they were dazed and confused. I immediately asked about daily call Read More
So how can you get your prospects to respond to YOUR email when they are scanning through hundreds in their inbox every day? Sometimes the most basic themes resonate most with busy customers. Plus, you have to be creative and original in Read More
