For most media ad sales professionals, the fiscal year does not follow the calendar year. By late fall you are pretty much done with 2016. When you add the holiday season and new year celebrations to the mix, you have a double whammy Read More
Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant Read More
So much of sales is about building relationships. Has faceless email has ruined the sales process? I could NOT disagree more. In my ad sales training workshops I teach that email is an amazing sales tool. If used in the right way it can truly help Read More
Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way. Here’s the facts: Online video audiences are on the rise and are expected to at least double to 1.5 billion people. Video content Read More
Research shows content creators leave over a billion dollars per year on the table by not offering digital membership programs. These membership programs include access to premium content and, potentially, other products, services, and benefits. The challenge is: you can’t just put Read More
Video can improve audience engagement, attract new web traffic and drive sales leads and conversions for your advertisers. So is video a big part of your ad program? And are you confident in selling it to your advertisers? Here are 7 savvy ways Read More
Just imagine if a top athlete never practiced. Would he or she be as successful? Probably not. So it always surprises me to learn that so many ad sales reps that never, ever role-play in an effort to improve. Every salesperson needs regular role play sessions and trainings Read More
Bright idea: Partner with your advertisers to produce promotional, informative videos…that lead to conversions. Yeah, you know all about that. It’s not always the easiest alternative for a small-to-medium publisher with a tight budget. But have you tried it yet? Of course you want Read More
Many advertisers think that digital is the less expensive alternative when really it’s not. And more than ever, advertisers are turning to Google AdWords, Facebook and other online-only digital ad opportunities….and leaving you and your niche magazine’s advertising opportunities out in the cold. So what’s the Read More
I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell Read More
