Are you trying to find new ways to repurpose your content within your own team without busting the budget on a pricey digital asset management system? At the Niche CEO Summit earlier this year, publishers shared how they are finding great success Read More
To win the Daytona 500 is one stop on the quest for auto racing greatness. To win takes more than just going fast. It requires a carefully crafted plan to drive in the victory lane. Yet I see more and more salespeople who remind me Read More
Being the best salesperson you can be requires practice. I’m talking about the importance of ad sales role-play. There are always new ways to learn to ask the right probing questions! It is also a great way to find some new approach to Read More
So I’ll start by saying my personal social media efforts are lacking. Unless you’re Kim Kardashian, or other made-for-TV celebrities who have oodles of time on their hands, keeping up with social media posting from a corporate perspective is daunting. Many people Read More
You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native? Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native Read More
We have all been there before…. an advertiser cancels for no apparent reason. You call them back and get no return call. You email them and no return email. You speculate. You wonder. You lost. So, what now? Here’s a better question: How much time do Read More
An inbox ho-hum. A yawner. Scan one second, delete…..delete… We’ve all received that big snoozer of an e-newsletter, right? First tip: Do you send an e-newsletter to your advertisers? If not, do it today. It’s another great way to reach out to your Read More
What better time than President’s Day to take some time to think about the big questions? For example, is there something that is preventing you from exceeding your ad sales goals, but you can’t quite put your finger on what it is? One of Read More
Each New Year we set resolutions or goals for the upcoming year. About 90% of people set goals on January 1st. In reality, fewer than 10% achieve those goals. What can you do as an ad salesperson to get it right? I have identified 6 Read More
It can be utter chaos if your whole sales team is pouncing on the same new leads that come into the office. The last thing you want is salespeople sulking in the corner about unfairness. I get this question often from frustrated sales managers: “How Read More
