Advertisers today have more strategy choices than ever before to market their products and services. No matter the size of the niche you serve, the sheer number of media channels available to an advertiser to market their product grows every day. If Read More
It is all too easy for an ad sales rep to say that they understand social media marketing because they post daily on Facebook. How can you grow to social media superstar status? You must learn and totally embrace engagement to expand Read More
You’ve mostly survived the holiday season and are ready to start the new year. Except you can’t seem to get moving. Or you are just going through the motions and feeling uninspired. It’s OK, it happens to all of us salespeople at Read More
I was watching my 11 year-old son the other day. He was slowly blowing up a red balloon. I could see what was going to happen. There was an explosion looming, I just knew it. As the balloon neared the verge of Read More
You’ve already created your ad sales goals for 2014. Why not make your New Year’s resolutions now to get a jump on reaching those goals? Each year we try to set new resolutions for personal and professional growth. Constantly challenging yourself to Read More
Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape. Ad sales coach Ryan Dohrn showed us how to handle advertising objections with Read More
Last week I talked about the 4 Universal Ad Sales Truths You Should Know. This week I am going to discuss them in more detail and give you some ways to overcome the challenges we all face in the ad sales game. Read More
Ad sales reps give nearly every excuse imaginable when it comes to sales goal failure. Excuses range from a bad economy…to changing deadlines…to the diminishing importance of print…to working for a real jerk. The truth is your advertising sales success is only Read More
Ready to pump up your online revenue MEGA-fast? We have you MEGA-covered! Ryan Dohrn, Ad Sales Expert and speaker at the Niche Digital Conference this fall, will be leading the session: Mega Online Revenue Mania. He will be teaching attendees new ways Read More
Before you focus on the right questions to ask when interviewing for a a new ad salesperson, it is just as important for sales leaders to know the right questions to ask themselves. Often clients ask me to pass along the names Read More
