The Native Advertising Success Formula: 5 Key Ingredients For Niche Publishers

The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked.  (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans and ad space are shrinking, publishers need to shift to a new way of thinking. Three changes that come […]

How to Revitalize Your Magazine’s Social Media Program

Want to revitalize your social media strategy but not sure where to start? We recently checked in with content marketing guru Carla Johnson, who will be leading the session: Social Impossible  at the Niche Digital Conference in Nashville this fall. It’s all about transforming your magazine’s social presence from just a bland corporate Facebook page to a vibrant social media […]