The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked. (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans and ad space are shrinking, publishers need to shift to a new way of thinking. Three changes that come […]
A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this disruption.