It’s week two of 2020! And time for Part Two of 20 Ideas for 2020 Niche Revenue! (Did you catch Part One last week with Ad Sales and Event Revenue ideas?)
There is room for ALL of these ideas in your 2020 strategy, and most require no additional budget (yay!) Read on, cherry pick your best ideas, and add them to your revenue growth formula!
Week Two Ideas: Audience Revenue
1. Membership is Still Hot
You knew this one was coming, and you might already be working on it. Consider all the angles on this recurring audience revenue model to ensure success! Is membership right for you?
2. Paywalls
Still working! This is related to membership model ideas, and probably on your list as well. The Big Question: will they pay to get to your content? Are you ready to build a paywall?
3. E-Newsletters
Want to test a content idea? Serve a niche of your audience? Create sponsored content for more ad revenue? E-Newsletters wear a lot of awesome hats, and 2020 is a great time to start more (mobile-optimized of course). Resources: Newsletter Success Story and 10 Steps to Newsletter Subscribers
4. Email Marketing
Email remains the #1 channel to reach and convert audience. Stay on top of your game with these: 4 Tips for Email Success, Sender Name Strategy, and 5 Must-Send Emails for Niche Publishers.
5. More Digital Engagement
Online algorithms are not your friend. Ensure max digital audience return and revenue with these 10 quick digital engagement tips.
Week Two Ideas: New Revenue Strategies
6. Podcasts
Not a trend! Podcasts reinforce audience connections, push call to action (like event registrations or subscription sign up) and drive sponsor revenue. You need to check this out for your brand. Get started with Podcast 101.
7. Beat Your Competition
Events are hot revenue drivers in nearly every market. You have to stand out to win – and that means thinking like your attendees. Are you utilizing these must-do event audience strategies?
8. Video
Audio content (like podcasts) and short, 2-minute videos are the easiest way to connect with audiences on the go. Also it’s easy to repurpose great written content into a video or video series. Check out these can’t-miss video trends!
9. Promotions
Everyone loves a quiz, poll, or giveaway! Launch a promotions program for a one-two punch of sponsorship revenue and more audience emails and engagement then you’ve ever seen! See how this contest grew tons of revenue, email addresses, and hot leads!
10. Custom Publishing & Marketing Services
An oldie but a goodie. If you haven’t explored these channels – do it! This is the foundation of new income and revenue diversification. Create your custom publishing plan.
Trying out the 20 Ideas for 2020 list? Let us know how it’s going! We can’t wait to hear all your success stories this year.
Want in-person training and discussion for these ideas? Super Niche is the place! Meet us at the biggest Niche Revenue Fiesta in San Antonio, March 23-25, to supercharge your 2020. Early Bird rates end soon!
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More about Kristi: Kristi Dougherty is the Content Queen (VP, Marketing & Programs) for Niche Media’s unique and dynamic conferences and resources for niche publishers. She has worked in media since the heady days of dot com magazines in the 90s and managed B-to-B, consumer, and association publications and events. Kristi has spoken at many media conferences, including Niche. When she isn’t obsessing over email design and building the perfect event agenda, she is hiking, snowshoeing, cooking, reading and napping. Sometimes all in one day.
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Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.
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