Happy New Year, Niche peeps! Let’s talk resolutions – reasonable, revenue-generating, growth-driving resolutions. No “lose 20 pounds by February 1st” madness here.
January is traditionally the time to start fresh, but most of us are already working on spring magazine issues and events – and spending our 2020 budgets. Is it too late for new ideas? Heck no!
Over the next 2 weeks, we’ll send you 20 Ideas for 2020 Niche Revenue – there is room for ALL of them in your 2020 strategy, and most require no additional budget (yay!) Read on, cherry pick your best ideas, and add them to your revenue growth formula!
Week One Ideas: Ad Sales Revenue
1. Lead Gen
Advertisers want super-targeted and responsive leads and will pay well for them. You can do this – without burning out your list – in nearly every ad channel you sell. Get the details here –> 6 steps to success!
2. Integrated Ad Packages
Give your advertisers max bang for their buck and increase your ad revenue too. Start selling packages now with clients, then upgrade your media kit (now or for 2021) to reflect the new multi-channel normal! Get started with these 7 tips.
3. More Digital Ad Revenue
Increase online ad sales by focusing on a few strong channels, not trying to do it all. Discover 3 ideas for big digital bucks.
4. Build Winning Ad Sales Proposals
No more “from scratch” ad proposals! Enable your sales team wins with proposal templates and options that can be built quickly for each advertiser’s goals (and max ad spend). Get Ryan Dohrn’s 10 Proposal Success Secrets here.
5. Find New Clients
It’s likely you’ve already set this goal for 2020. Let’s make it happen! 3 quick tips to perfect your prospecting process!
6. Rethink Your Ad Revenue Strategy
Finally, check out these 3 tactics to focus your ad sales based on prospects, pricing and frequency. This is a game changer right here.
Week One Ideas: Event Revenue
7. Launch Your Event
If this is a new event year for you, make sure you’ve covered the bases to guarantee success (and event revenue.) Get your can’t-miss event launch formula.
8. Beat Your Competition
Events are hot revenue drivers in nearly every market. You have to stand out to win – and that means thinking like your attendees. Are you utilizing these must-do event audience strategies?
9. Find New Sponsor Revenue
Two big ideas here that can be adapted to any size event and market (B2B or Consumer!) –> Hosted Buyer Events and Custom Game Plans
10. Start an Awards Program
Generate additional revenue, increase event attendance, and connect with attendees in a meaningful way. See how a simple awards program now equals about 10% of a publisher’s total annual display advertising revenue.
Stay tuned for next week’s final 10 ideas covering Audience Expansion and New Revenue Channels. Let’s make 2020 your best year ever!
Want in-person training and discussion for these ideas? Super Niche is the place! Meet us at the biggest Niche Revenue Fiesta in San Antonio, March 23-25, to supercharge your 2020. Early Bird rates end soon!
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More about Kristi: Kristi Dougherty is the Content Queen (VP, Marketing & Programs) for Niche Media’s unique and dynamic conferences and resources for niche publishers. She has worked in media since the heady days of dot com magazines in the 90s and managed B-to-B, consumer, and association publications and events. Kristi has spoken at many media conferences, including Niche. When she isn’t obsessing over email design and building the perfect event agenda, she is hiking, snowshoeing, cooking, reading and napping. Sometimes all in one day.
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Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.
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