Social Media Examiner (SME) recently published their 2017 Social Media Marketing Report to learn what businesses are doing effectively and what they want to do better, both in B2C and B2B. We read the 50-page report so we could share with our niche publishing audience. Read More
As a consultant who has worked in the media industry, there are certain questions that I hear that indicate a larger problem (or opportunity). One of those questions is “How do we recruit top salespeople?”. The answer isn’t as simple as Indeed.com Read More
Events are hotter than ever, with publishers jumping on the bandwagon for this “easy” revenue channel. But this is not the field of dreams! You can’t just create an event and hope everyone shows up. There’s an art to finding the opportunities within your niche Read More