As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of the curve is the key to success.
Read on to check out the latest news in the digital space:
Trends: Content Marketing and Big Data top the list.
The Dilemma of Now:
How to effectively measure content marketing ROI? What are the best ways to maximize your audience data? An in-depth look at the most significant digital marketing trends. Plus14 top rated digital marketing techniques for 2017. From SmartInsights: Digital Marketing Trends for 2017
There’s an opportunity for better decision-making on ad spends.
Alliance formed to improve digital media ROI measurement should result in a more comprehensive view. From Research-live: Nielsen and Google in joint Digital Media ROI Measurement
Social media stats continue to rise year-over-year.
It’s no surprise. The key is knowing which platforms perform best for your niche magazine audience. “Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in the first quarter of 2017, up nearly 5% compared to last quarter.” Here’s a MediaPost summary on MPA’s lastest Social Media Report: Magazines Thrive on Social Media
Mobile growth driven by Facebook and Google.
“For the first time, more than half — or 51% — of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile ads, according to a report conducted by PwC US for the Interactive Advertising Bureau (IAB).” From MediaPost: Mobile Tops Digital Ad Spend at 36 Billion
And the keyword/SEO targets keep changing.
“The truth is that keyword optimization is as much art as science, so there will always be a wide range of opinions as to what you should be doing. It is a tough job to stay ahead of this curve because what works today might not work tomorrow, so you always have to be learning.” From MastheadOnline: SEO and Your Magazine
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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
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