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For most media companies, the purpose of their blogs is to increase traffic, attract new leads and deepen the connection with their existing niche audience. At the same time, publishers are usually juggling tons of priorities with small staff and budgets. Often the burden of cranking out blog posts every single week can be overwhelming.
Why are blogs worth the effort?
Consider these stats from SmallBizTrends to understand why blogs matter:
- Marketers that use blogs get 67 percent more leads than those who don’t.
- 81 percent of U.S. online consumers trust information and advice from blogs.
- Companies that blog have 97 percent more inbound links.
- 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
- 60 percent of consumers feel more positive about a company after reading custom content on its site.
These stats demonstrate that blogs are a cost-effective marketing investment. So how do you make your magazine’s blog stand out from the rest? Read on to learn how to create a blog that produces the results you want!
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Go from good to great.
Next, after you make improvements to your blog, analyze the data often to better understand what your readers want to read. Then create an action plan and continue to make adjustments as needed. The best blogs are never static; they provide a consistent, interactive connection to their audience.
Finally, give your blog the dedication it deserves. By using these tips, you can produce the blog results you need.
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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
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Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.
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