Ryan Dohrn gets around. As a sales coach, speaker, author and guest-blogger, he is always out there in the niche magazine universe, sharing his ideas and helping publishers and their sales teams find new ways to create revenue. Here’s 5 quick links to stoke your sales week:
Many media executives complain that their audience is not willing to pay for digital content. Publishers often cite a 10% rule of thumb, meaning only one out of ten print subscribers pay for a digital replica. However, we have found that people Read More
Are you trying to find new ways to repurpose your content within your own team without busting the budget on a pricey digital asset management system? At the Niche CEO Summit earlier this year, publishers shared how they are finding great success Read More
To win the Daytona 500 is one stop on the quest for auto racing greatness. To win takes more than just going fast. It requires a carefully crafted plan to drive in the victory lane. Yet I see more and more salespeople who remind me Read More
Our 3rd president, Thomas Jefferson, has a birthday tomorrow. He LOVED, loved, loved reading and books so much that when the original Library of Congress was attacked by British troops and all the books were burned, Jefferson offered his personal library — over Read More
Being the best salesperson you can be requires practice. I’m talking about the importance of ad sales role-play. There are always new ways to learn to ask the right probing questions! It is also a great way to find some new approach to Read More
So I’ll start by saying my personal social media efforts are lacking. Unless you’re Kim Kardashian, or other made-for-TV celebrities who have oodles of time on their hands, keeping up with social media posting from a corporate perspective is daunting. Many people Read More
Overheard at conferences: “We should do more, we know we should, but we just don’t have time.” “We don’t have a good idea about what’s working.” “Our audience doesn’t engage much on social media.” Before you try to convince yourself your audience Read More
You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native? Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native Read More
We have all been there before…. an advertiser cancels for no apparent reason. You call them back and get no return call. You email them and no return email. You speculate. You wonder. You lost. So, what now? Here’s a better question: How much time do Read More
