Media salespeople that can effectively handle objections close 40% more business. Handling objections is a skill that every media salesperson must master. Amidst selling during this global pandemic, objection-handling has taken a little bit of a different twist. Having worked with almost Read More
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it Read More
I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another Read More
Every single sales call with an advertiser is valuable. So valuable that you do not want to waste time asking questions that will not help you close the deal. After 30 years of selling and marketing media, I find that you have Read More
The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost. You owe it to your organization to maximize the ROI from that investment. How many ways can you use and reuse an article to get Read More
What do the years 1990, 2001, 2007 and, 2019 all have in common? These years represent bad times in the American economy. Technical recessions in America. Times when we had to reinvent our sales game and adjust for the circumstance. So, why Read More
All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signalling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same Read More
I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen Read More
For many sales people working from home is the new normal. Here are 7 tips to make your work-from-home life even more efficient.
Chelsey Shockley and Travis Stewart (Johnnie Studio) share insights into organizing and sharing your awesome niche content for media business growth!
