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Author: Eric Shanfelt

Online Revenue, Publishing Management

Why Publishers Need to Move to Google Analytics 4 Right Now

May 18, 2022May 18, 2022

Featured Guest Blog: Eric Shanfelt, Nearview Media On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year. Read More

Audience Development, Publishing Management

How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes

July 14, 2021October 28, 2021

In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it Read More

Ad Sales, Marketing, Online Revenue, Social Media

Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads

April 1, 2021October 28, 2021

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen Read More

Online Revenue

5 Strategies to Unlock More Digital Revenue

July 23, 2019digital magazine revenue, digital revenue, Eric Shanfelt, Generating Online Revenue, Niche CEO Summit, online revenue

Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication. You must be flexible and adaptive to the quickly, ever-changing landscape of technology and market opportunities. Here Read More

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