The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study on measuring digital “strength”, lessons from mega-media’s big moves, programmatic trends and a new (ahem, yes again) ad network rolled out by one of the big guys.
Harvard study reveals new indicators of successful digital models.
This new study measures the digital magnitude, momentum and digital share of the top 1,000 U.S. companies. There’s some lessons to be learned, even if you’re a small-to-medium niche publisher. And you don’t have to be a data geek to grab some take-aways from this Harvard Business Review article. It makes total sense— especially if you are planning on future growth for your media business.
Read more here: Are you accurately measuring your company’s digital strength?
Publishing industry shifts in the digital tidal wave.
According to Amazon’s Jeff Bezos, the future of publishing lies in live-streaming video. Tech is transforming the industry and the numbers don’t lie. What’s new and working for Mega-platforms might scale to a new revenue model for your media business.
From TNW: Publishers need to learn from mega platforms like Facebook
Programmatic takes it to a new level.
These days it’s Google vs Facebook vs the rest. Or is it? Instead of trying to compete with the media giants, publishers need to rise above the banner ad. This latest article addresses concerns about selling programmatically and how it’s about to change with two important trends: 1) Hyper-targeted, data-driven audience interaction, and 2) more high-quality advertising and products, including native ads.
From MediaPost: Publishers are bifurcating: Programmatic changes impact brand interactions
Will this new ad network be more successful than the others?
LinkedIn’s new native ad network, “LinkedIn Audience Network” will place advertisers’ sponsored posts into ad inventory found in third-party publishers and apps, such as Google’s DoubleClick ad exchange, Rubicon Project, MoPub, Sharethrough and Microsoft properties like MSN and Outlook.
From Ad Week: LinkedIn is going to start serving native ads to Outlook users’ in boxes
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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
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