Are You Guilty of Ad Sales TMI?

In ad sales trainings, I am always asked for great stats that my students can share with their clients.  I normally ask…Why? And did you know that many people will be more confused after a stat than before? The thing about statistics is that ad sales reps LOVE to share them. And when they learn some new data they go […]

6 Steps to Diving into Digital Ad Sales

So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. But where do you start without getting overwhelmed by the vastness of all things digital? Lucky for you, […]