August 2018 – Niche Media Events

August 28, 2018

Are You Guilty of Ad Sales TMI?

In ad sales trainings, I am always asked for great stats that my students can share with their clients. I normally ask…Why? And did you know that many people will be more confused after a stat than before? The thing about statistics is that ad sales reps LOVE to share them. And when they learn some new data they go […]

Ryan Dohrn Ad Sales 0 2 min read

August 21, 2018

Keep it Real: Minimize Invalid Website Traffic!

There was a time in digital media operations where an impression was, simply put, an impression. It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was it seen by a human being? We’re in an era where fake website traffic is a commodity, bought […]

Kristin Nousu Online Revenue 0 2 min read

August 14, 2018

6 Steps to Diving into Digital Ad Sales

So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. But where do you start without getting overwhelmed by the vastness of all things digital? Lucky for you, […]

Diana Landau Online Revenue 0 2 min read

Are You Guilty of Ad Sales TMI?

Keep it Real: Minimize Invalid Website Traffic!

6 Steps to Diving into Digital Ad Sales

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