In ad sales trainings, I am always asked for great stats that my students can share with their clients. I normally ask…Why? And did you know that many people will be more confused after a stat than before? The thing about statistics Read More
There was a time in digital media operations where an impression was, simply put, an impression. It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was Read More
So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. Read More
