Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way.
Here’s the facts:
- Online video audiences are on the rise and are expected to at least double to 1.5 billion people.
- Video content is more likely to be watched and shared than most other kinds of content. (92% of mobile video consumers share videos with others.)
- Including video on a landing page can increase conversion rates by 80%.
So if your video efforts so far have been the occasional “how-to” or promotional video, you are missing out on a BIG opportunity to get your brand messaging and story out to your niche readers and even larger audiences.
But–and this is important– video is not just a nifty marketing tool. You need to develop a video strategy and monetize it.
Here are 5 helpful links to get you on the right track to revenue:
- How to monetize video by media expert and publisher Tim Hermes: The stats don’t lie! Monetizing video
- Train your salespeople to sell video: Media Ad Sales: Become a Video Expert!
- Video ad strategies: Video ads: the new native in niche publishing
- How to partner with advertisers: Power Move: Partner with Advertisers for Videos
- More ways to generate video revenue: 5 Great Revenue-Generating Ideas With Video
Nearly 80% of B2B companies are using some form of video in their content marketing. There’s no reason not to amp up your video strategy today to start increasing revenues.
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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
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