Does your website serve the needs of your readers today? What criteria would you use to recognize if it is stuck in the past? People do not consume news and information the same way they did five years ago. Heck, we don’t Read More
Featured Guest Blog: Eric Shanfelt, Nearview Media On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year. Read More
Sometimes selling ads isn’t the problem. The challenge you (and your team) may be working around is handling ad placement execution, especially on 11th hour orders. Yes, this is a good problem – more ads! But it’s also a situation ripe for Read More
Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling archives and creating highly niche print editions, B2B publishers have seen the benefits Read More
As we head toward spring of 2022, many small media businesses are still struggling with the fallout of 2020-2021. We are past the early rush to adapt remote workers and new digital tools, and now need to figure out the rapid change Read More
We know what you’re thinking: Isn’t EVERYONE a virtual employee these days? Well, yes, in a lot of cases. But specifically choosing someone that you may never meet in person (outsourcing overseas or hiring across the country, for example) requires being very Read More
We just read an amazing article courtesy of Neil Patel (named a top 10 marketer by Forbes), and immediately thought of all our colleagues in the Niche Nation. In the article, Neil talks about “bootstrap companies” – companies that grow through the Read More
In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if Read More
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it Read More
The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost. You owe it to your organization to maximize the ROI from that investment. How many ways can you use and reuse an article to get Read More
