Are Customer Needs Assessments Dead? Part One

Part One: How to Use Powerful Recommendations to Drive CNA Success As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited in cash, limited on funds, and certainly limited on patience. So how do we expect someone we’re selling […]

7 Tips to Manage Remote Teams like a BOSS!

COVID-19 has turned the majority of our workspaces into remote offices. And while some teams are adapting to this quickly, others aren’t handling this change all that well. In my sales training, I’ve been working with remote sales teams for years. If you’ve found yourself tasked with running a remote team, I’ve put together seven tips you can use to […]

Talk the Talk: 2 Awesome Sales Tips

As sales professionals, talking is a big part of what we do. We all have a pitch, a sales sheet and demos. But also consider that 86% of buyers report that they’d rather go to the dentist than talk to a sales professional (like us). Making the sale is really all about having an effective conversation with an advertiser—now more […]