Video is the #1 consumed media online. Have you fully embraced a video strategy, or does video feel outside your current staffing capabilities? We checked in with niche publisher Tim Hermes on how to best develop a solid video strategy that generates revenue. NMHQ: Read More
As a magazine ad sales professional, do you encounter prospects that only want to devote their ad dollars to digital? We know it’s not an either-or ad buy these days, it’s the full, integrated package! So here’s some handy links with stats and Read More
Segmentation allows companies simultaneously to lower marketing costs and increase sales. The results speak for themselves. I have seen segmentation benefit many media firms and publishers. Actual outcomes include: 50% increase in email conversion 10 point increase in profit margins 15% increase Read More
Are you tired of hearing that print ads or offline marketing is not trackable? Me too. In nearly all of my ad sales training workshops I hear sales reps say that is one of the most common objections from advertisers. So, here is the Read More
