4 Ways to Improve Your Ad Sales Right Now!

As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” That’s pretty unrealistic, don’t you agree? And let’s face it–with all of the media channels out there, advertisers […]

3 Big Reasons to Elevate Your Video Content Strategy!

Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct research to find solutions after watching a video. Here’s 3 big reasons niche magazines should be creating video […]

Mobile-First Web Design: Expert Advice from Roberta Muller

Responsive website design that allows your editorial content and ads to scale across different screen sizes? Check. A mobile-first strategy that responds to the demands of our ever-shifting media markets? Check. But what about better engagement, more market share and sustainable growth? We interviewed expert Roberta Muller, SVP of Product Development for Northstar Media, for some practical advice for niche publishers on adopting a […]