As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” Read More
Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct Read More
Responsive website design that allows your editorial content and ads to scale across different screen sizes? Check. A mobile-first strategy that responds to the demands of our ever-shifting media markets? Check. But what about better engagement, more market share and sustainable growth? We interviewed Read More
