What makes a great Ad Sales Manager? When I am hosting ad sales management training, we spend considerable time identifying the desired qualities and abilities of sales management. Not surprisingly, there are common themes that lead to success. Here are 5 successful Read More
Sponsored content vs native advertising–what’s the big difference? They say that sponsored content is meant to be read, native advertising is meant to be shared, but are they really all that different? No matter what you call it, niche magazine publishers are Read More
In my world, process is everything. The fact is most sales people thrive better within a solid structure, knowing the expectations and organizational framework. Personally, I recognized long ago that I am a “roll with the flow” kind of sales guy and Read More
Ok, the Big Game is over, we rated our favorite commercials and the snacks are nacho great anymore. Time to belly up to Monday. If you are brand new to the niche magazine ad sales biz, it’s okay to not know every Read More