Hard data on the benefits of social media as a sales tool has been hard to come by – until now. Jim Keenan, author of the new book The Rise of Social Salespeople, reports that salespeople who use social media outsell their peers Read More
It is all too easy for an ad sales rep to say that they understand social media marketing because they post daily on Facebook. How can you grow to social media superstar status? You must learn and totally embrace engagement to expand Read More
