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Tag: selling audience data

Audience Development

What are we selling?  AUDIENCE!!

June 26, 2018audience development, Audience marketing, audience monetization, audience valuation, January Spring, Niche Alliance, selling audience data

Say it with us, Niche Nation.  The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E.  In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your Read More

Audience Development

Selling Data….Without Selling Out Your Audience!

August 17, 2017Audience data, audience development, Digital Audience Development, Melissa Chowning, Niche Faculty, selling audience data

As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – Read More

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