It’s a wonderful feeling, isn’t it, that heady, addictive moment when you close a deal? In every ad sales training workshop I teach, I loudly proclaim that feeling just never goes away. For me, it is just as fresh today as it Read More
I had a perfect plan to take on a competitor and flip some of their event sponsors to become my event sponsors. It failed. Here’s why – and what I learned in the process. I know my audience really well. I sit Read More
USA Today’s recent article How Much is Internet Traffic Worth? made us ponder about the measurement and accuracy of traffic data in online ad sales. The author paints a pretty bleak picture. Do we now live in a world where it’s hopeless Read More
