GDPR, the EU’s General Data Protection Regulation, came into force on May 25th of this year. Updating an earlier directive, its purpose is to enforce protection for all who reside in the EU/EEA from unwanted use of their data and/or breaches of privacy. In today’s world, data plays a role in almost every aspect of our daily lives, from shopping […]
There was a time in digital media operations where an impression was, simply put, an impression. It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was it seen by a human being? We’re in an era where fake website traffic is a commodity, bought […]
As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it. Smaller publishers in particular, whose teams and budgets may be more limited in scope, must navigate audience-building, targeting and marketing in a way that makes the most of their team […]
