Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask. NOLA.com (New Orleans) and TheAdvocate.com (Baton Rouge), the websites for the largest Read More
Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like Read More
Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and service offering a Read More
Sometimes selling ads isn’t the problem. The challenge you (and your team) may be working around is handling ad placement execution, especially on 11th hour orders. Yes, this is a good problem – more ads! But it’s also a situation ripe for Read More
As we head toward spring of 2022, many small media businesses are still struggling with the fallout of 2020-2021. We are past the early rush to adapt remote workers and new digital tools, and now need to figure out the rapid change Read More
We know what you’re thinking: Isn’t EVERYONE a virtual employee these days? Well, yes, in a lot of cases. But specifically choosing someone that you may never meet in person (outsourcing overseas or hiring across the country, for example) requires being very Read More
We just read an amazing article courtesy of Neil Patel (named a top 10 marketer by Forbes), and immediately thought of all our colleagues in the Niche Nation. In the article, Neil talks about “bootstrap companies” – companies that grow through the Read More
Podcasts continue to perform for publishers. Adding this digital reach and revenue to your mix is something that should be on your list for 2022 revenue. Other digital engagement platforms like webinars and video make sense as well (rumors of audience fatigue Read More
