So much of sales is about building relationships. Has faceless email has ruined the sales process?
I could NOT disagree more.
In my ad sales training workshops I teach that email is an amazing sales tool. If used in the right way it can truly help the media sales professional win and grow business.
Here are the first 5 of my top 10 email subject lines that have been getting me results in the last 30 days or less:
- Subject line: (Name of a mutual connection) recommended I get in touch.
Body of email: “Hi Donnie. Ryan Dohrn recommends that you and I touch
base about _______.
- Subject line: I was just wondering…
Body of email: “Hi Rachel. I was wondering if you would be open to a 20-
minute phone call about (insert sales topic here)? I promise to respect
your time. 20 minutes is all that I need.”
- Subject line: May 29th?
Body of email: “Hi Ron. I will be in Clinton, IA on May 29th for a meeting.
Could I get on your calendar for 20 minutes in the morning? I promise just
20 minutes. I take pride in not wasting people’s time.”
- Subject line: 3 reasons…
Body of email: “Hi John. I truly feel there are three reasons why we
should work together.
- Your mission. I understand your company and appreciate your mission.
- Your support needs. I have a quality reputation for offering best in class customer service.
- Your budget. We are the only company offering your payment options. “
- Subject line: Did something happen?
Body of email: “Hi Terry, Was there something that happened after our meeting
that I can help you resolve? You sounded very positive about setting up a
follow-up call. I am not a high-pressure type of guy. I truly want to help
you with ________. ”
Try these email subject lines and measure the the responses you receive from ad clients. Stay tuned for next week when I share 5 more email subject lines that will get you the results you want from ad clients. You can also read the full article on my blog at 360adsales.com.
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More about Ryan: Ryan Dohrn is an award winning sales coach and sales trainer. Ryan is the President and founder of Brain Swell Media, a boutique 360 ad sales training company and Publisher of Sales Training World, offering a detailed focus on sales training and coaching for media and technology companies.
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