Marketing might help push revenue, but it doesn’t usually directly create it. Most companies see marketing’s job as maximizing messages and list reach, and then describing the value of products and services available. Epic fail!
A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing Read More
