We know what you’re thinking: Isn’t EVERYONE a virtual employee these days? Well, yes, in a lot of cases. But specifically choosing someone that you may never meet in person (outsourcing overseas or hiring across the country, for example) requires being very Read More
We just read an amazing article courtesy of Neil Patel (named a top 10 marketer by Forbes), and immediately thought of all our colleagues in the Niche Nation. In the article, Neil talks about “bootstrap companies” – companies that grow through the Read More
There are usually two points during every sales call that are mildly awkward. Most salespeople will say that those two are the beginning and the end of every scheduled sales call with a prospective client, since both of these can present a Read More
Podcasts continue to perform for publishers. Adding this digital reach and revenue to your mix is something that should be on your list for 2022 revenue. Other digital engagement platforms like webinars and video make sense as well (rumors of audience fatigue Read More
Does it seem like 2021 was just an extension of 2020? While we did see some positive business rebounds, challenges definitely remain. And now it’s time to close out your 2021 sales as strongly as possible! Don’t let the “holiday slump” slow Read More
Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. • Hospitality: Bars, restaurants and hotels• Local Government• Healthcare: Pharmacies, CNAs, RNs, Read More
Mental health is a very important subject for us to discuss as it relates to our work life and I believe our sales life as well. Please understand that I am not a clinically trained therapist in any way shape or form. Read More
In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if Read More
8 ideas to boost your chances of getting a signed advertiser contract. Around every corner is a new digital media marketing option. OTT, audio/podcasting, CCT, video, and more. These new marketing technology (MarTech) ideas are awesome, but as salespeople, we often have Read More
Do not waste your budget and effort building a new website or implementing a website redesign thatmerely looks lovely and fresh. As you plan your new web design, look out for these common mistakeseven the most seasoned publishers make: 1. Hiring a Read More
