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Author: Christie Calahan

Publishing Management

What Should Niche Publishers Charge for Creative Marketing Services?

September 14, 2017ancillary revenue, creative revenue, creative services, niche publishing strategy, publishing management

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t Read More

Ad Sales

7 CRM Strategies That Create Revenue!

April 16, 2017ad sales, ad sales strategies, ad sales tactics, Christie Calahan, CRM, CRM Management for Ad Sales Success, Niche Alliance

Let’s face it. Even ad sales rock stars can still leave money on the table. After all, we’re human beings, not machines. We need technology to see what the human eye can’t. Perhaps that’s why CRMs have become so popular.

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