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Month: December 2016

Ad Sales, Online Revenue, Publishing Management

Year-End Tips for Ad Sales Pros! Part 2

December 18, 2016

Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc. Year-End Tips for Ad Sales Pros! Part 1  Here are Read More

Publishing Management

5 Tips for Recognizing your Employees 

December 14, 2016company culture, employee recognition, motivating employees

A recent study in a manufacturing setting highlighted the power of recognizing employees for their efforts.  The study utilized 4 different groups all performing the same tasks and experimented with different forms of rewards / recognition if the group exceeded their production Read More

Ad Sales, Audience Development, Online Revenue, Publishing Management

Planning for 2017? 7 Strategy Questions to Answer

December 12, 2016magazine digital advertising revenue, magazine management, magazine marketing plan

Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017. What is your “breakthrough experiment” for 2017? If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 Read More

Ad Sales, Online Revenue, Publishing Management

Year-End Tips for Ad Sales Pros!

December 11, 2016ad sales strategies, camp niche ad sales training, increase magazine ad revenue, magazine ad sales

For most media ad sales professionals, the fiscal year does not follow the calendar year. By late fall you are pretty much done with 2016. When you add the holiday season and new year celebrations to the mix, you have a double whammy Read More

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