Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc. Year-End Tips for Ad Sales Pros! Part 1 Here are Read More
A recent study in a manufacturing setting highlighted the power of recognizing employees for their efforts. The study utilized 4 different groups all performing the same tasks and experimented with different forms of rewards / recognition if the group exceeded their production Read More
Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017. What is your “breakthrough experiment” for 2017? If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 Read More
For most media ad sales professionals, the fiscal year does not follow the calendar year. By late fall you are pretty much done with 2016. When you add the holiday season and new year celebrations to the mix, you have a double whammy Read More