Digital Publishing Dilemma: Which Metrics Can You Trust?

Niche friend and publisher Cecily Hastings of Inside Publications tipped us off recently about an interesting Newsosaur blog post. It explains well the dilemma of analyzing digital audience engagement. What numbers can you really trust? The blog post points out some of the issues with the Read More

Ad Sales Strategy: Re-think Your Proposal Process

Most sales people see proposals as the most critical factor of the entire sales process. They truly hang their success on the proposal they send.  This is very flawed, yet very common.  Why? Because we know that the vast majority of people Read More