Data, data, it’s all about the data. Or is it? We are here to tell you that chasing data could be a waste of your valuable time. Think about it–does all that data really matter in the niche world of targeted, hyper Read More
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More
