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Author: Gloria Grafals

A woman with blonde hair is designing a website layout on a white board with a black marker
Publishing Management

“Tried and True” is the Opposite for Websites

June 20, 2022June 20, 2022

Does your website serve the needs of your readers today? What criteria would you use to recognize if it is stuck in the past? People do not consume news and information the same way they did five years ago. Heck, we don’t Read More

Ad Sales, Audience Development, Publishing Management

Are you riding the growth wave?

March 8, 2022March 8, 2022

Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling archives and creating highly niche print editions, B2B publishers have seen the benefits Read More

Ad Sales, Audience Development, Publishing Management

13 ways to squeeze value out of one article

May 4, 2021March 8, 2022

The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost. You owe it to your organization to maximize the ROI from that investment. How many ways can you use and reuse an article to get Read More

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