Has COVID Killed Relationship Selling?

What do the years 1990, 2001, 2007 and, 2019 all have in common?  These years represent bad times in the American economy.  Technical recessions in America.  Times when we had to reinvent our sales game and adjust for the circumstance.  So, why does the era of selling amidst COVID feel so different?  Because unlike other times of economic turmoil, this […]

Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen the warning. Facebook Warning in Ads Manager about iOS 14 Changes Of course, there are still some publishers […]