USA Today’s recent article How Much is Internet Traffic Worth? made us ponder about the measurement and accuracy of traffic data in online ad sales. The author paints a pretty bleak picture. Do we now live in a world where it’s hopeless Read More
When I host sales trainings, we always spend some time evaluating the best practices we want to see in management. Last week I wrote about key leadership strategies in 5 Tips for Ad Sales Management Success. Identifying those leadership qualities can help Read More
You’ve mostly survived the holiday season and are ready to start the new year. Except you can’t seem to get moving. Or you are just going through the motions and feeling uninspired. It’s OK, it happens to all of us salespeople at Read More
Ad sales reps give nearly every excuse imaginable when it comes to sales goal failure. Excuses range from a bad economy…to changing deadlines…to the diminishing importance of print…to working for a real jerk. The truth is your advertising sales success is only Read More
