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Month: April 2021

Ad Sales, News, Sales

Has COVID Killed Relationship Selling?

April 30, 2021October 28, 2021

What do the years 1990, 2001, 2007 and, 2019 all have in common?  These years represent bad times in the American economy.  Technical recessions in America.  Times when we had to reinvent our sales game and adjust for the circumstance.  So, why Read More

Ad Sales, Online Revenue, Sales, Social Media

Helping Advertisers Prepare for the Buying Bump: 10 Ideas to Update Your Media Sales Game

April 1, 2021April 1, 2021

All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signalling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same Read More

Ad Sales, Marketing, Online Revenue, Social Media

Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads

April 1, 2021October 28, 2021

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen Read More

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